Access new markets – Scandinavia or DACH – let us know about your ideas!
1 Market Insights
Germany is one our largest economy and, as Europe’s largest and most central country, it is one of the most attractive and competitive export markets for the nine neighboring countries around Germany.
A careful data-driven analysis is crucial for a successful market introduction into any market, regardless country or region.
We offer comprehensive data-driven research that identifies a geographical focus on the 16 states, Austria, Switzerland and Nordics, providing valuable inputs for your fundamental decision-making, market and customer segmentation, sales strategy, company setup & formation and the investment needs.
Under this point, we will also describe the framework conditions for your product, including any specific legal requirements or restrictions that you need to be aware of.
2 Cultural Adaptation
For commercial success in the market, cultural understanding is crucial. It significantly influences cooperation, partnerships, sales, and marketing.
Adapting to the regional business culture is essential for your positioning in the market and in the sales process. Marketing messages and value proposition are important to meet the segment’s expectations.
Effective marketing should avoid cultural misunderstandings and appeal to the target audience.
A company that works with cultural understanding and adaptation can differentiate itself and build credibility in the market.
Cultural understanding is the key to creating lasting business relationships and is a fixed element in our consulting and workshop offerings.
3 Partner Search
Do you want to expand your collaboration across borders?
Identification and search for suitable partners based on our functional analysis are crucial for successful advice.
We narrow down the selection to the most suitable partners in the target market and develop a cooperation framework that forms the basis for a strong partnership.
We prepare you for the meeting with the local business culture and create optimal conditions for cooperation with your new partner or agent.
4 Sales & Proof of Business
We can support your business efforts by ensuring proof of business through the identification and contact with the first customers or relevant decision-makers.
Whether you are targeting the SME segment, want to engage large corporations, or public stakeholders (public affairs), we act as your “Boots-on-the-ground,” creating a meaningful foundation for establishing sales in the market.
We are happy to handle the first sales so that you or your new local employees can take over!
5 Company Formation & Administration
Establishing a company in Germany, Austria, and Switzerland requires insight into local formal requirements that differ from other countries.
We have extensive experience in international company formations in multiple countries and work closely with skilled lawyers, tax specialists, and banks.
Through our office and local presence, we can act as a Director in proxy, Interim Director, and thus represent you with local authorities and stakeholders and we even offer salary services without a local entity.